Branding Yourself: The 201 Version
This past Saturday I spent the day at Ohio University‘s E. W. Scripps School of Journalism “Alumni Bootcamp.” In January, I had the pleasure of presenting “Personal Branding: What the @#$% Does That Mean” during the j-school’s Senior Saturday events. During that event, I discussed best practices for building a brand using social tools to seniors. This time around, I had the opportunity to speak to alumni ranging from recent grads to those that have been out of school for more than 30 years.
What was so interesting about presenting to such a diverse crowd was that there were varying ranges of knowledge in the social field. I really enjoyed the challenge of having to introduce new ideas and practices to alumni that have been very successful in journalism, but may not be so keen to the newest tools.
This is what I love about the new media of journalism. Although I’m only 23, I have had plenty of experiences in areas that those that are older in the field may not have had. This is such a unique time to be in the field because there is such a give and take among all journalists. There are so many practices that I hope to still learn from veterans in the industry, but I also know that there are things I can give back to these veterans.
I have been so fortunate that the Scripps School of Journalism has found value in my presentations, because I truly love having the opportunity to share my knowledge with others. Plus, I learn so much from those I present to because they pose questions that I may not have thought of before putting the presentation together. There have been a few cases where I’ve ended my presentations learning a thing or two from the crowd. Hopefully, as I continue in my career I will have the chance to do many more speeches and presentations.
I am posting my presentation below. If you have any questions about any of the slides, don’t hesitate to connect with me.
Branding Yourself: The 201 Version
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