Category Archives for Brand
Podcast: My Recent Branding Speech at Ohio University
A couple weeks ago, I shared my thoughts about a recent speech I gave at the E. W. Scripps School of Journalism‘s first annual “Alumni Bootcamp” at Ohio University. Called “Branding Yourself: The 201 Version,” I gave alumni of the … Continue reading
Starbucks Ditches Name, Changes Logo
Starbucks Coffee made strides Wednesday that could set the company up to move into other areas of the business sector. As you can see from the photo above, Starbucks has removed their name brand from their cups. The hope, according … Continue reading