Personal Branding: What the @#$% Does That Mean?
This past weekend I finally gave my personal branding speech at Ohio University. As an alum of the E.W. Scripps School of Journalism, it was an honor to come back and get to talk to the seniors about building a personal brand. There are so many things that students in college can do to build their brand. From owning your own name, being authentic and having an “endorsement mindset,” among many other things, students can take steps now to build their brand and let it work for them when the job search begins.
That was the message that I tried to get across to the students that attended Senior Saturday. I wanted to get across the fact that putting your brand in a position to get noticed does not have to be hard. There are a ton of little tweaks and changes to make to platforms you use every day that can be beneficial to your name.
I am so appreciative that the E.W. Scripps Society of Alumni and Friends chose me to share my experiences and knowledge in building a brand and for all the students that came out this past Saturday. For those that could not make the presentation, you’re in luck! Although you can’t hear my commentary to go along with the presentation, you can check out my slides.
My presentation: Personal Branding: What the @#$% Does That Mean?
If, after reading through my presentation you find something I left out, or have some questions in general, please feel free to leave a comment with your thoughts!
About Ryan Lytle
Ryan Lytle is currently a producer, reporter, and social media strategist for U.S. News & World Report in Washington, D.C. Whether by accident, or not, Ryan has attained a diverse set of skills in variety of work environments: video at Cincinnati.com, multimedia at The Washington Post, television production at NBC's The TODAY Show, social media at MTV Networks, and all of the above at U.S. News. With this blog, Ryan shares his knowledge and experiences working in the professional world.